Registration on file

Joanne Ruff, BACP

Joanne Ruff is a counsellor who brings 15 years of experience to sessions.

About Joanne

Joanne Ruff is a counsellor who brings 15 years of experience to sessions. She is registered with the British Association for Counselling and Psychotherapy (BACP) and focuses on helping people with stress, anxiety, trauma and abuse, grief, low self-esteem and depression. She aims to make conversations straightforward and down to earth.

Sessions focus on what is happening now and on practical steps people can take to feel steadier and more able to cope.

Background and approach

Joanne encourages clients to say what they need and to pace work so it feels manageable. Her approach is collaborative. She listens without judgement and helps people to notice patterns in their relationships, thoughts and reactions.

This often helps with issues such as attachment difficulties, codependency, and communication problems. Joanne uses techniques that suit each person. That can include talking therapies that centre the client’s experience and methods aimed at processing distressing memories.

She works with long‑standing problems like chronic pain or caregiving stress as well as more recent losses and shocks. People come to Joanne when they want steadier mood, clearer boundaries, or help moving past painful events. She supports people to build practical coping tools and to try new ways of relating to themselves and others.

Progress is discussed together so the work stays relevant to each person’s goals.

Details from the counsellor's public professional profile · registration number listed

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Registration

Body	Registration number	Expires
BACP	103692	June 2026

Registration details are as listed on the counsellor's public profile. You can check any number with the registering body.

Check on the BACP register

Sessions and payment

Sessions are held online through our partner platform, by video, phone or messaging depending on the counsellor.

Cost Costs are shown on the partner platform before you commit. If cost is a concern, ask about reduced-fee options.

Focus areas and approaches

Everything Joanne lists on their public professional profile, in their own terms.

Stress, Anxiety
Trauma and abuse
Grief
Self esteem
Depression
Abandonment
Aging and geriatric issues
Antisocial personality
Attachment issues
Avoidant personality
Body image
Caregiver issues and stress
Chronic pain, illness, and disability
Codependency
Commitment issues
Communication problems
Control issues
Coping with natural or human-caused disaster
Dependent personality
Dissociation
Divorce and separation
Domestic violence
Drug and alcohol addiction
Emptiness
Family problems
Forgiveness
Guilt and shame
Hoarding
Impulsivity
Intellectual disability
Isolation / loneliness
Jealousy
Life purpose
Men's issues
Midlife crisis
Veteran and Armed Forces Issues
Mood disorders
Narcissism
Obsessions, compulsions, and OCD
Panic disorder and panic attacks
Paranoia
Personality disorders
Phobias
Post-traumatic stress
Prejudice and discrimination
Process addiction (porn, exercise, gambling)
Seasonal Affective Disorder (SAD)
Self-harm
Self-love
Sex addiction
Sexual assault and abuse
Sexual dysfunction
Sexuality
Smoking / vaping cessation
Social anxiety and phobia
Traumatic brain injury
Women's issues
Workplace issues
Young adult issues

Ways of working Joanne names

Naming an approach is not evidence of training in it. This directory copies what each counsellor lists and does not check training records.

Approaches that guide online trauma and emotional work

Joanne blends a few clear approaches to help people manage distress and make steady changes. Attachment-Based Therapy looks at how early relationship patterns affect current feelings and reactions, and it can help with trust, intimacy and attachment difficulties. Client-Centred Therapy places the person at the heart of the work; sessions follow the client’s pace and what matters most to them, which can help with low self-esteem and decision-making. Eye Movement Desensitization and Reprocessing (EMDR) is used to address distressing memories by working with how the brain stores those memories, and it is often chosen for trauma-related symptoms.

Choosing the right approach is a shared process. Joanne will discuss options with each person and adjust methods based on goals, comfort and what seems to help. She works collaboratively so people understand why a particular method is suggested and what to expect from sessions.

Online therapy offers practical benefits for this kind of work. Video calls let people see facial cues and build rapport when meeting from a different location. Phone sessions can be used when bandwidth is limited or for a shorter check-in. Live chat and text-based messaging suit those who find it easier to put thoughts into writing or who need more flexible timing. These formats make it easier to fit therapy around work, caregiving or mobility needs while keeping the focus on steady progress.

Frequently asked

What concerns does Joanne commonly help with?

She works with stress, anxiety, trauma and abuse, grief, self-esteem and depression. She also supports people dealing with attachment issues, codependency, chronic illness and related challenges.

What is her therapeutic style like?

Joanne uses a person-centred approach that prioritises listening and collaboration. Sessions are practical and paced to suit the individual.

How much experience does she have?

She has 15 years of professional experience working with people on a wide range of emotional and trauma-related concerns.

What professional credential does she hold and where is she based?

She is registered with the British Association for Counselling and Psychotherapy (BACP) and works from the United Kingdom.

Can I work with her if I live outside the UK?

Yes, she accepts international clients and can work with people in other countries via online formats.

Which session formats are available?

Sessions can be arranged as video calls, phone sessions, live chat, or text-based messaging to suit different needs and schedules.

How are sessions paid for and what do they cost?

Cost varies with location and therapist availability; sessions use a subscription model that can be cancelled at any time.

How do I begin working with Joanne?

Start by selecting the Start Therapy button, completing a short matching questionnaire, and then scheduling according to the therapist's availability.