Registration on file

Wing Yi "Jade" Cheung, BACP

Wing Yi "Jade" Cheung is a counsellor with eight years of professional experience working in the United Kingdom and Hong Kong.

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About Wing

Wing Yi "Jade" Cheung is a counsellor with eight years of professional experience working in the United Kingdom and Hong Kong. She helps people facing low self-esteem, stress and anxiety, LGBT concerns, trauma and abuse, career questions and life changes. Jade aims to make the first step easier by offering calm, non-judgemental support and practical ways to move forward.

Her sessions focus on honest conversation and steady practical work. Jade listens first and helps people name what feels most pressing.

Background and approach

Together they set realistic steps to try between sessions, and review what does and does not help. Jade draws on approaches such as Acceptance and Commitment Therapy, Cognitive Behavioural Therapy and attachment-based ideas. She blends these with client-centred listening so each plan is tailored to the person in front of her.

This suits concerns like shame, social anxiety, body image and relationship patterns rooted in attachment. She also uses skills from Dialectical Behaviour Therapy when emotional regulation and coping skills are needed. The work can include short skills practice, exploring values, and spotting unhelpful thinking patterns that keep problems repeating.

Jade offers sessions in English, Mandarin and Cantonese and works with people across a range of cultural backgrounds. Her BACP credential is shown as BACP. She encourages people to take small steps and tests ideas together, rather than promising quick fixes.

Details from the counsellor's public professional profile · registration number listed

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Registration

Body	Registration number	Expires
BACP	402549	July 2026

Registration details are as listed on the counsellor's public profile. You can check any number with the registering body.

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Sessions and payment

Sessions are held online through our partner platform, by video, phone or messaging depending on the counsellor.

Cost Costs are shown on the partner platform before you commit. If cost is a concern, ask about reduced-fee options.

Focus areas and approaches

Everything Wing lists on their public professional profile, in their own terms.

Ways of working Wing names

Naming an approach is not evidence of training in it. This directory copies what each counsellor lists and does not check training records.

How therapeutic approaches shape online work

Acceptance and Commitment Therapy (ACT) helps people clarify what matters to them and take committed action towards those values. It often includes simple exercises to notice thoughts without getting overwhelmed, which can reduce avoidance and increase meaningful activity. Cognitive Behavioural Therapy (CBT) focuses on spotting and changing unhelpful thinking patterns and behaviours. It uses practical techniques such as behavioural experiments and thought records to test beliefs and build new habits that reduce anxiety and low mood.

Finding the right approach is part of the work. The therapist will listen to a person’s goals, preferences and life context and suggest which methods to try. This is a collaborative process and plans are adjusted as progress is reviewed.

Online therapy here uses video calls, phone sessions, live chat and text-based messaging to make sessions more flexible. Video is useful for deeper conversation and visual cues, while phone calls need less bandwidth and suit work breaks. Live chat and messaging let people check in between sessions or use shorter written check-ins when thinking is clearer in text. These options make it easier to fit therapy around work, study and family commitments, while keeping regular contact for steady progress.

Frequently asked

What concerns does Jade commonly help with?

She helps people with self-esteem, LGBT issues, trauma and abuse, career decisions and coping with life changes. Additional areas include body image, shame, loneliness and multicultural concerns.

What is her therapeutic style like?

Her style is warm and client-centred, with an emphasis on listening and practical steps. Sessions combine conversation with skills practice and small homework tasks.

How much clinical experience does she have?

She has eight years of professional experience working in both the United Kingdom and Hong Kong. That background informs her work with cross-cultural issues.

What credentials and location are listed?

Her credential is BACP and she is based in the United Kingdom.

Which languages can sessions be held in?

Sessions are offered in English, Mandarin and Cantonese.

What session formats does she use online?

Jade offers video calls, phone sessions, live chat and text-based messaging to suit different preferences.

How are fees and payments arranged?

Cost varies with location and therapist availability; sessions are provided through a subscription model that can be cancelled at any time.

What should someone do to start working with her?

Begin by selecting the Start Therapy button and completing a short matching questionnaire. After that, schedule sessions according to the therapist's availability.